Anyone looking for an online casino these days will find that they’re positively spoilt for choice. In fact, if there’s such a thing as having too much choice, this is definitely the case with this sector. With a dizzying array of names to choose from you have to feel a little sorry for the casinos who are trying to stand out in what is undoubtedly a saturated marketplace. Equal sympathy is due to the would-be player looking for the best place for them to enjoy their favourite casino games. It can be hard to know where to start. Fortunately, there are five main criteria that can be used not just to judge an online casino, but to also compare it with its competitors. So, you should be looking for one that scores highly in all five of these areas.
Appealing Branding
Think of all of the world’s biggest businesses and they all have one thing in common – they have clear, distinctive and appealing branding. It helps to define exactly what the business is all about. More importantly, it lets a consumer feel that it’s their kind of company. A lot can also be deduced by how carefully the brand has thought about presenting itself. This covers everything from the colours it uses to the sort of tone of voice and language that it employs. So, when choosing an online casino, finding a brand that chimes with you and your taste is a very important first step. But then it also needs to be backed up by all of these features.
Choice of Games
The most important of these is the range of games they have on their site. One of the great things about online casinos is the sheer number of slots games that they are able to offer.
These range from standard “fruit machine” styles with traditional symbols to themed games featuring everything from Ancient Egypt to movie and TV tie-ins.
A good casino will also offer a choice of games that make regular, smaller payouts and others that offer less frequent big wins. Turning to the casino games themselves, look for a site that offers a wide number of variations on the old favourites like roulette, blackjack and baccarat. Ideally there should also be a live casino element with games being streamed in real time to players, capturing the authentic casino atmosphere.
Fast, Efficient Payment
It’s great to win at an online casino, and it’s even better when you know you’ll be receiving those winnings soon. Luckily there are review sites that categorize the ones that do this so you know that you can cash out quick at these leading casinos, it’s also important to know that there are plenty of ways to pay, not just with a debit card or bank transfer. The online casinos that really want to stand out also offer a wide range of digital wallets for players to use. As well as PayPal, other popular ones include Neteller and Skrill.
Some online casinos are also now accepting cryptocurrency for payment, favoured by some for its speed and security.
Big Bonuses And Offers
Discounts, bonuses and offers have always been a popular way for businesses to gain a competitive advantage over their rivals. So, as you’d expect, these play a major role in the online casino world. They generally take the form of matching a player’s initial stake deposit, up to a maximum level, as well as offering a set number of free spins on selected slots machines. Some casinos even offer no-deposit bonuses which are effectively free money. Most bonuses involve set wagering requirements. These are a multipole of the bonus amount that needs to be used before any winnings can be claimed. There is considerable flexibility available to casinos who can offer more competitive, that means lower, wagering requirements than others,
Excellent Customer Service
Even though they are online businesses, the best casinos offer the same level of customer care that players would expect to receive in a land-based casino. Ideally live phone support can be offered to give advice with any queries or deal with any issues. Today AI customer service is increasingly advanced so even if there isn’t an actual person available, there should be the opportunity to offer first rate service. As people are likely to be playing around the clock, this should also be available 24 hours a day, 365 days a year. The very best casinos also have the opportunity to offer personal account managers for their most regular players – a true indication of the brand in action.
So by delivering in all five areas an online casino can truly stand out from the crowd – and that’s the kind of site that most players should be looking out for.
