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In 2023, South Korean studio Krafton, best known for PUBG, introduced a completely different project to the world — the life simulator inZOI. The game quickly sparked a wave of interest — and not just among gamers, but also among people who had never been into video games before. Why did this happen? Let’s break down what makes this game so appealing, what drives its success, and how it can affect the psychological state of its players.
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What is inZOI, and Why Is Everyone Talking About It?
inZOI is a life simulator, similar in spirit to The Sims, but with much more realistic graphics and a huge amount of freedom. You create your character, build houses, form relationships, choose a career, dress up, decorate spaces — essentially, you live a virtual life however you want.
The main difference between inZOI and other similar games lies in its level of detail. You don’t just choose “doctor” or “singer” — you can become an office director and assign tasks to employees, or open your own café and personally make coffee. Clothing, makeup, interior design — everything is so well-made and beautiful that you really start to feel like you’re in another world.
What’s the Secret to Its Popularity?
Beauty and Realism
The game is built on Unreal Engine 5, and it shows. People, clothing, lighting, furniture, even food — everything looks so good you want to reach out and touch it. This isn’t a cartoon style like The Sims; it’s practically cinematic.
Freedom of Self-Expression
Want to be an office clerk? Go for it. Dreaming of a penthouse life with a designer wardrobe? It’s all yours. Maybe you’re an introvert who just wants to walk in the park, read books, and grow flowers? No one’s stopping you. You’re the director of your own life.
Sense of Control
Real life is chaotic — work, traffic, bills, stress. In inZOI, you control everything. It gives you a sense of stability that many people are missing.
The Psychology Behind Life Simulators: Why Are They So Addictive?
Life simulators aren’t just for fun. They’re a kind of safe “sandbox” where we can act out life scenarios, try new roles, and live out dreams.
Psychologists call this sublimation — when you channel your desires or tension into another, safe outlet. That’s why games like these help:
- reduce stress;
- create a sense of achievement;
- satisfy the need for novelty and aesthetics;
- cope with loneliness (even if just temporarily).
Can inZOI Replace Shopping Sprees?
One of the most interesting questions: can inZOI help people who love shopping — not for the items, but for the emotions?
The answer is yes — but with caveats.
In the game, you can try on clothes, change looks, buy furniture, apply makeup — and it’s all free (or nearly free, if you ignore in-game purchases).
This creates the same feeling of luxury and choice that real-life shopping provides — especially for those who enjoy the process more than the purchase itself. In this way, inZOI can partially “intercept” the shopping habit.
But There Are Pitfalls Too
Psychologically, it’s not all black and white. Here are a few things to watch out for:
It Replaces, but Doesn’t Heal
If someone is a true shopaholic — with an actual addiction to shopping — inZOI might serve as a distraction for a while. But it doesn’t solve the root issue. It’s like covering a crack with tape — it helps temporarily, but doesn’t fix the problem.
Escaping Reality
inZOI can be so engaging that people start to escape their real lives. Especially if that life is boring, hard, or lonely. It’s important not to lose balance.
Addiction to “Perfect Images”
Everything in the game is beautiful — perfect apartments, well-groomed people, stylish clothes. This can lead to comparing it with real life — and feeling disappointed. That can lower self-esteem, especially in teens and emotionally sensitive people.
Final Thoughts: What inZOI Gives Us and How to Use It Wisely
inZOI is a great example of how a virtual world can give us the emotions we lack in real life: control, beauty, freedom, creativity. It can be a positive influence — helping us relax, express ourselves, shift focus from shopping, or just have a good time.
But we need to remember: a game is a supplement, not a replacement for real life. The best way to use inZOI is as a source of inspiration. For example:
- you put together a new outfit in the game — then try it in real life;
- decorate a virtual apartment — then use those ideas at home;
- play out a dream scenario — and set a real-life goal to achieve it.
That way, the virtual world truly helps you — without pulling you away from reality.
Bottom Line: inZOI Is More Than Just a Trendy Game
It’s an entire world that shows what life could look like if you designed it for yourself. The most important thing? Remember that in real life, we can be the “directors” too. It’s harder, sure — but it’s also more meaningful.
